Can Our Clothes Keep Us Cooler?
Global temperatures continue to trend hotter, and many people feel like there isn’t much they can do about it as individuals.
What if we could choose clothes and other household items that reduce our need for central air conditioning and energy consumption?
brrr° advanced cooling fabric technology can draw heat and moisture away from our skin, which keeps us cooler and more comfortable even when the thermometer rises.
Better thermoregulation and less sweat means we’re less likely to crank the thermostat down to colder temperatures, and that lowers our use of fossil fuels that contribute to global warming.
brrr°’s patented technology uses natural cooling minerals, active wicking, and rapid drying to create a Triple Chill Effect®️ that instantly lowers the temperature of our skin and encourages the evaporation of moisture. brrr° fabrics are independently lab tested and proven to perform better than other brands. To learn more, check out our test results here.
New Moms Can Chill With Ingrid & Isabel Maternity Undergarments
Women who are pregnant, postpartum, or breastfeeding know the struggle of hormonal hot flashes and sweaty undergarments.
These new lines of cooling bras by maternity retailer Ingrid & Isabel bring comfort to new moms and mothers-to-be.
brrr° cooling fabric combines the powers of natural cooling minerals, active wicking, and rapid drying to draw heat and moisture away from the skin. The brrr° Triple Chill Effect creates an instant and continuous cooling sensation that lasts all day — and through those nighttime feedings.
The Cooling Crossover Nursing Bra has adjustable straps that can change along with your body’s needs, while the wire-free design and pull-away cups make nursing easy.
Hands-free pumping just got an upgrade with the Cooling Nursing + Pumping Bra, with an inner slit design that holds pumps snugly against the breasts and an outer layer that looks smooth under clothes.
Here’s what moms have to say about these new offerings from Ingrid & Isabel:
“LOVE. LOVE. I love this bra for sleep and all-day postpartum wear. This bra checks all the boxes for me, great quality and fit. I can also tell the difference with the cooling fabric feature. I am feeling much cooler at night when I get my post-baby hot flashes.”
“This bra has been a lifesaver. This is my third child and I always wanted a bra like this. It is the perfect bra that allows me to nurse or pump without needing to carry a second pumping bra to clip on when I need to pump. My flanges fit perfectly and offer the perfect suction to be able to pump hands free. EVERY postpartum mama needs this bra! Don't think twice and buy it!”
“This bra has been a game-changer for me. The fact that I can nurse and pump in a comfortable and fully supportive bra covers every one of my needs. I used to loathe pumping because I had to change bras, no longer! This bra really does it all and it looks and feels great on. It's so great I bought 3!”
“Over the course of the past 3 months, I have purchased and returned over 10 pumping/nursing bras. Knowing that I’d spend every day for the next 9 months to a year in one, I wanted the best. These are it!”
Man, It’s Getting Hot Outside
Our planet has gotten a lot warmer over the last several decades, and the pace of change is accelerating rapidly.
As scientists study the causes and politicians negotiate policy changes, there’s one thing consumers can do to contribute to a healthier planet: look for advances in fabric and other materials that help keep us cooler and reduce our dependence on fossil fuels.
To lower your energy consumption for central air conditioning, the U.S. Department of Energy recommends turning your thermostat up several degrees in the summer while you’re away and then lowering it to a more comfortable temperature when you return.
Doing this, and taking the reverse approach during the cold winter months, can help reduce your energy bill by as much as 10% per year.
Fabrics that draw heat and moisture away from your skin can help you feel cooler and drier all day long so you won’t need to turn the thermostat as low when summertime temperatures rise.
brrr°’s patented cooling fabric technology combines the powers of natural cooling minerals, active wicking and rapid drying to create a Triple Chill Effect®️ that instantly and continuously draws heat and moisture away from the skin. Each brrr° fabric is independently lab tested and proven to keep you cooler and outperform other brands.
Clothing, undergarments, bedding, accessories, and numerous other products are powered by brrr° fabrics. Learn more here.
Greyson’s Long-Sleeve Polo Delivers Chill Fall Vibe
Athletic and athleisure apparel brand Greyson has introduced a new line of long-sleeve polos made with brrr° cooling fabric that nail the perfect laid-back fall vibe.
With a four-button placket that falls in the middle of the chest and a spread collar, the long-sleeve polo is the perfect blend of form and function. The hem hits just below the hip for tucking optional styling, and a buttoned sleeve elevates the look.
Greyson’s long-sleeve polo is a great choice for casual days at the office, working from home, or leisure time.
Made with brrr° natural cooling minerals, active wicking, and rapid drying that instantly and continuously draw heat and moisture away from the skin, the Greyson long-sleeve polo will keep you cool and comfortable so you can feel your best.
The polo is available in jewel tones and classic fall/winter colors including the Arctic, Maltese, Stream, Meadowsweet, Charlevoix, Smoke Heather, and York.
Check out the rest of Greyson’s brrr° apparel, which includes the classic Omaha polo, Guide workout shirts, Guide workout shorts, a quarter zip, and a line of polos for kids.
brrr° Selected as a Venture Atlanta 2021 Presenting Company
Over $6.5 billion in funding awarded to date; leading tech investment conference continues to select large and diverse lineup of innovators from the Southeast’s hottest tech markets.
ATLANTA – Sept. 22 2021 – brrr° is pleased to have been chosen as one of the top technology companies in the Southeast to present at Venture Atlanta 2021 conference in a hyper-competitive year with a record-breaking pool of 400-plus applicants.
This is the second time brrr° has been invited to present, and its first appearance was in 2017 when it was included in the startup showcase. This year’s Venture Atlanta conference will be held October 20-21, with more than 300 investors from funds across the nation participating.
For 14 years, the annual Venture Atlanta conference has been selecting the most promising tech companies to pitch their investment case to the top investment firms in America. Venture Atlanta has helped launch more than 500 companies and raise $6.5 billion to expand the region’s vibrant tech community.
“We are excited to be in front of influential investors at Venture Atlanta at a time when we’re actively raising a new round of venture funding to support our growth,” said Mary-Cathryn Kolb, the Founder & CEO of brrr°.
Kolb started brrr° in 2014 to develop advanced performance cooling fabric technology that helps keep people more comfortable in their everyday lives. brrr°’s patented technology combines the power of natural cooling minerals, active wicking, and rapid drying to create a “Triple Chill Effect®” that instantly and continuously draws heat and moisture away from the skin. Its newest offering is brrr° Pro, which uses micro cooling minerals to amplify the cooling effect. Retailers including Southern Tide, Vineyard Vines, Reebok, Shinesty, Simms Fishing, and Sheex use brrr° to enhance their products.
This year’s Venture Atlanta will be held in person with a limited number of tickets available and will also be offered online for those who wish to tune in virtually. For those attending in person, Venture Atlanta is back with its always-great sessions, company presentations, networking opportunities, and outdoor dinner events.
“Venture Atlanta has become the authority for recognizing technology innovation across the Southeast and beyond, connecting the best and brightest innovators with top-tier, national investors and other leaders in our tech ecosystem,” said Venture Atlanta CEO Allyson Eman. “We again set a new record with over 400 applicants for Venture Atlanta Momentum 2021—it’s our most competitive year ever and reflects yet another raising of the bar in terms of presenter quality.”
Building off last year’s successful virtual model, Venture Atlanta’s online experience offers a high-production-quality option that mirrors the benefits of the live conference. Virtual attendees can connect with others at the conference, set up one-on-one meetings, stroll the virtual show floor, watch pitches in real-time, and use features like live chat and audience polling. Each ticket purchased provides attendees with on-demand access to all Venture Atlanta pitches and content for a full year.
Invesco is this year’s premier sponsor, with Mailchimp and Stax as presenting sponsors. Venture Atlanta will conclude with Atlanta Startup Battle, in which the top five ASB companies will pitch on stage against one another to win a $100,000 investment.
To learn more about brrr°, visit brrr.com. For additional information about Venture Atlanta, to register for the event, or to view the conference schedule, please visit www.ventureatlanta.org.
About Venture Atlanta
Venture Atlanta, the Southeast’s technology innovation event, is where the region’s most promising tech companies meet the country's top-tier investors. As the Southeast's largest investor showcase helping launch more than 500 companies and raise $6.5 billion in funding to date, the event connects the region’s top entrepreneurs with local and national investors and others in the technology ecosystem who can help them raise the capital they need to grow their businesses. The annual nonprofit event is a collaboration of the Atlanta CEO Council, Metro Atlanta Chamber, and the Technology Association of Georgia (TAG). For more information, visit www.ventureatlanta.org. For updates, follow us on Twitter and LinkedIn, and visit our blog.
About brrr°
brrr° was founded in 2014 with a vision of developing technologically advanced performance cooling fabrics that improve the items we wear and touch in our everyday lives. brrr° uses natural cooling minerals, active wicking, and rapid drying to create a “Triple Chill Effect®” that immediately and continuously draws heat and moisture away from the skin. Our newest offering is brrr° Pro, a performance level technology that uses micro cooling minerals to amplify the cooling effect and is our most advanced cooling fabric yet. Atlanta-based brrr° is privately held and led by Founder & CEO Mary-Cathryn Kolb, who previously held senior positions at Spanx, Seven7 Jeans, Von Dutch, and TOMS Shoes. For more information, please visit brrr.com.
Contact:
Mary Jane Credeur
The Credeur Group
mj [at] credeurgroup.com
404.317.2718
Greyson Pups Polos Keep Kids Cool
Men’s golf apparel brand Greyson just debuted a stylish line of youth-sized polos that will help keep kids cool at school, on vacation, and all the times in between.
Greyson Pups is the new line of children’s clothing, with wardrobe staples like a children’s size version of its trendy Omaha polo.
The Greyson Youth Omaha Polo features a three-button placket and spread collar for on-point style, and they’re machine washable so they can handle all of life’s messes.
The polo is available in a variety of fresh spring colors that will also look great layered under sweaters in the cooler months.
The Greyson Youth Omaha Polo is made with brrr° cooling fabric, which uses natural cooling minerals, active wicking, and rapid drying to draw heat and moisture away from the skin for all-day comfort. brrr° fabrics are independently lab tested and proven to keep you cooler.
Take a look at the rest of Greyson’s brrr° apparel, which includes the iconic Omaha polo for adults, a long-sleeve polo that’s perfect for fall or layering underneath sweaters, Guide workout shirts and shorts, and more.
Cool Polished Looks by Holderness & Bourne
Whether you’re returning to in-person work or need more comfortable staples in your work-from-home wardrobe, golf apparel brand Holderness & Bourne has you covered.
Holderness & Bourne just introduced a line of McDermott button-down shirts made with brrr° cooling fabric to keep you dry and comfortable at work, at home, or wherever life takes you.
The McDermott shirt is Holderness & Bourne’s first performance woven shirt, and it’s made with brrr° natural cooling minerals, active wicking, and rapid drying that create a “Triple Chill Effect” by drawing heat and moisture away from your skin.
The shirt features a distinctive easy-care spread collar with sewn-in collar stays that keep you looking polished, with trocas shell buttons, a tailored fit, and a tuck-optional length that elevates the style. It’s available in a variety of patterns including Windsor Gingham, Pembroke Gingham, and Navy Gingham.
The McDermott shirt is made with brrr° yarn in a cotton/polyester/nylon/elastane blend designed to move with you.
Founded on the belief that dressing well is a form of good manners, Holderness & Bourne apparel strikes the balance between performance, versatility, and polish.
The company designs shirts, pullovers, jackets, vests, and other accessories with a refined look that transitions from the golf course to casual office settings and leisure activities in the evening and on the weekend.
Shinesty & brrr° Are Keeping the Boys Cool
Premium underwear brand Shinesty is keeping the boys cool with a new line of men’s undergarments made with brrr° cooling fabric.
Shinesty’s new line of cooling boxers are made with brrr° cooling fabric, which has natural cooling minerals, active wicking, and rapid drying to draw heat and moisture away from the skin all day long.
The underwear have a 6-inch inseam and 4-way stretch for superior freedom of movement, while flat stitching prevents skin irritation. Plus they’re lightweight and breathable thanks to the “Triple Chill Effect” from brrr° cooling fabric technology.
Boulder, Colorado-based Shinesty was founded by three friends who wanted to bring an irreverent party vibe and creative themes to the undergarment and apparel industry through an anything-but-subtle approach to branding and marketing.
Shinesty has since become known for its elevated designs, superior materials like brrr° cooling fabric, and premium offerings like a build-your-own pack where you can mix and match styles and prints.
They also offer subscription boxes for men, women, and couples, as well as T-shirts, swimsuits, adult onesies, overall-style pajamaralls, robes, novelty holiday sweaters, and other apparel items.
AATCC Features brrrº: Innovative Breathable and Sustainable Fabrics
Innovative Breathable and Sustainable Fabrics by Dr. Thanaseelen Rajasakran
Global warming has spawned global “heated” conversations and debates. The threat of climate change and the issue of sustainability affecting lives and livelihoods still does matter. Result: there is immense pressure on a variety of industries in terms of environmental sustainability—escalated by the influence of environmental groups like Extinction Rebellion.
One industry particularly affected by the shifting patterns of generally warmer climates is the sportswear industry. In either hot or cold temperatures, exercise is an essential part of one’s normal wellbeing and existence. Dressing in the right comfortable attire matters as well. However, the Harvard Business Review points out, about 30% of all textile consumption are susceptible to climate change.
The reality check for sportswear manufacturers is that they need to have a re-think when it comes to innovative solutions—as espoused by the Textile Exchange—in creating new materials of comfort for people who exercise. Not only must the solution function excellently, but it must also adhere to sustainability goals.
Breathable Innovation
Researchers have upped the ante with the discovery of new breathable materials. Biomimicry takes innovative concepts from nature, such as the pinecone (with its microporous scale structure), that opens and closes according to outside temperature. Researchers have been working on several innovative technologies, from cellulose-based fibers coated with a thin layer of carbon nanotubes, to wine bottle corks. Granulated cork works on the premise quite like a vehicle radiator that chokes-out excess heat, with the promise to maintain a cooler human body.
Essentially, it means when prevalent environmental conditions are warm and moist on the outside, the fabric essentially allows heat to pass through, and vice versa when the environment is cool and dry, making it easier for individuals when exercising as heat is released in the form of perspiration.
Some fabrics even contain environmentally friendly minerals, which act as “heat scavengers” pulling heat away from the skin surface to provide a cool-to-touch sensation, notes Courtney Cruzan, Vice President of Sourcing and Product Development at brrr°.
Testing and measurement undertaken by Intertek Testing Services in Taiwan, has indicated brrr°’s nylon and polyester fabrics outperform comparable products in lab tests, as per Qmax (cool to the touch) standards, wicking (which draws moisture away from the body), and dry time.
Sustainability Concerns
Still, the question remains if these new fashionable sporting materials support the United Nations Sustainable Development 2030 Goals? Another constant environmental challenge and responsibility that sportswear designers and product developers face today concerns wastewater management, particularly plastic fiber fragments (often called “microfibers”). These are usually smaller than five millimeters and are solid insoluble synthetic polymers, almost invisible to the naked eye. Greenpeace notes there is hardly any global body of water, including lakes, rivers, seas, and the deep ocean that is impervious to plastic.
According to Cruzan, brrr° materials have a proprietary blend of minerals, which are not on the American Apparel & Footwear Association’s Restricted Substance List. Its fabric partners also adhere to strict environmental standards as required by Okeo-Tex and Bluesign certification. Cruzan points out that brrr° materials have sustainability in mind and are “ahead of the SDG2030 goals.”
With meaningful steps to address sustainability issues concerning breathable sportwear, the outlook for sportswear is looking chic and cool. “The future looks bright with more stakeholders jumping on the breathable sportswear sustainability bandwagon,” says Cruzan.
Dr. Thanaseelen Rajasakran is an Assistant Professor at a Malaysian university, Universiti Tunku Abdul Rahman. He is passionate about all things concerning environmental sustainability.
Original Article Found Here
