Chill With the Vineyard Vines brrr° Collection

Our longtime partner Vineyard Vines introduced a collection of men’s Breakwater brrr° polos and On-The-Go brrr° sport shirts that will help you keep your chill vibe all summer long.

The Vineyard Vines shirts are made with brrr° cooling fabric technology, which uses natural cooling minerals, active wicking and rapid drying to instantly and continuously remove heat and moisture away from your skin.

The polo has a button-down collar with woven detail, a 2-button placket, a back yoke, and a subtle flag label on the side seam. 

The OTG shirts are designed with trimmer sleeves for a cleaner look, with buttoned barrel cuffs and a chest pocket for a polished look at the office, on the golf course or anywhere in between. The OTG shirt comes in a wide variety of colors including tattersall, gingham and plaid

The Vineyard Vines brrr° collection also includes an On-The-Go shirt for boys in bright summer colors and patterns. 

We’ve been working with Vineyard Vines for several years to bring brrr° cooling comfort to elevate their apparel. All brrr° fabrics are independently lab tested and proven to keep you cooler.


Staying Cool in the Great Outdoors

We’re excited to partner with a leader in outdoor lifestyle apparel to bring permanent brrr° cooling fabric technology to LandSeer performance knit products.

LandSeer uses brrr° cooling fabric in a performance knit T-shirt, long-sleeve hoodie and other garments to help people feel their best while exploring the world around them. There are several LandSeer with brrr° products available in retail stores.

The LandSeer performance knits are great as base layers to keep you dry and comfortable while hiking, biking, running, kayaking, stand-up paddling or doing other strenuous activity. When temperatures fluctuate throughout the day and night, light layers including LandSeer with brrr° supports your body’s natural thermoregulation.

brrr° combines natural cooling minerals, active wicking and rapid drying to draw heat and moisture away from your skin for all-day comfort.

The brrr° “Triple Chill Effect” has been independently lab tested by third parties, and is proven to outperform other brands and keep you cooler.

Unlike other brands that achieve a cooling effect with sprays and coatings that wash out and fade over time, brrr° cooling technology is embedded right into the structure of the yarn so it instantly and continuously cools you off — and will never diminish.

 

 

 

 

 

 

 


Light Layers by Mountain Khakis Keep You Cool

Mountain Khakis debuted a new line of technical performance shirts and hoodies for men that feature brrr° cooling fabric technology to support your body’s natural thermoregulation.

The new spring lineup from Mountain Khakis includes the McKinley Sun Hoody, which has a UPF 50+ rating for superior sun protection and makes a great layering piece during the transitional spring weather.

There are also McKinley polos, short-sleeve and long-sleeve Vista button-up shirts, and Glacier short-sleeve and long-sleeve shirts with flattering cuts and a variety of colors.

For ladies, Mountain Khakis also has a McKinley quarter-zip jacket for women. It’s the perfect piece for layering, and works perfectly for exercise, weekend errands or brunch with friends.

The Mountain Khakis garments are made with brrr° cooling fabric technology, which features natural cooling minerals, active wicking and rapid drying to instantly and continuously draw heat and moisture away from your skin.

Lightweight and breathable, the Mountain Khakis line made with brrr° fabric also has UPF 50+ ratings to keep your skin shielded from too much sun exposure.

We’re proud to partner with Mountain Khakis to bring brrr° cooling fabric technology to their technical apparel. Every brrr° fabric is independently lab tested and proven to keep you cooler. 


Sleep Cool with Pajamagram brrr° Pro Collection

Calling all the ladies who sleep hot! Pajamagram just introduced a line of cooling pajama sets made with brrr° Pro that are exactly what you need.

These Pajamagram brrr° Pro sets have natural cooling micro minerals, hyper wicking and performance drying to draw heat and moisture away from your skin all night long.

They’re ultra soft and super stretchy for complete freedom of movement, and come in fresh colorful prints and flattering cuts that look good on any body type.

Pajamagram brrr° Pro sets are made with patented brrr° Pro cooling fabric technology, which was developed for ultimate performance. brrr° Pro fabric is independently lab tested and proven to outperform other brands and keep you cooler.

Pajamagram brrr° Pro pajama sets feature:

  • Enhanced Cooling Fibers
  • Hyper Wicking
  • Performance Drying

These PJ sets are a great gift for new moms, women going through menopause or perimenopause, people who share a bed with a partner, and anyone who overheats and gets sweaty when they sleep.

Getting a good night of sleep just got easier and breezier.

 


Southern Tide brrr° Mens Polos & Shorts Keep it Cool

We’re proud of our longtime partnership with coastal lifestyle brand Southern Tide to keep people cooler and more comfortable at work and at play.

Southern Tide has brrr° polos, shorts and sport shirts for men in new colors and patterns that are perfect for the transition to spring and the warm summer months.

Southern Tide’s brrr° Intercoastal Sport Shirt is a great pick for the office, work-from-home and everywhere else life takes you. The lightweight performance button down comes in a classic cut and is made with brrr° cooling quick-dry fabric, with eyelets under the arm for extra ventilation. 

The T3 Gulf Performance Short has an 8-inch inseam and a touch of stretch for complete comfort and freedom of movement. 

The brrr°-eeze Basin Stripe Performance Polo is available in two fresh striped patterns with a 3-button placket and drop tail hem that can be worn tucked or untucked. 

Southern Tide has been using brrr° patented cooling technology in its apparel for several years, and we enjoy partnering with a brand that is as passionate about technology and performance as we are.

brrr° combines natural cooling minerals, active wicking and rapid drying to instantly and continuously draw heat and moisture away from the skin. Every brrr° product is independently lab tested and proven to outperform other brands.

 


ADAY brrr° Recycled Fabric Keeps Women & The Planet Cool

Our partner ADAY is offering a new midi dress, shorts and other wardrobe staples made with brrr° Recycled cooling fabric that helps keep you — and our planet — cooler.

The ADAY Super Swish Midi Dress and ADAY Fresh Start Shorts are made with a blend of brrr° Recycled nylon, brrr° nylon and ROICA™ EF recycled spandex for the perfect touch of stretch. The materials are 100% vegan, and luxuriously soft. Recycled material helps divert post-consumer products from landfills and reduces our carbon footprint.

brrr° Recycled nylon and brrr° nylon combine the powers of natural cooling minerals, active wicking and rapid drying to create a “Triple Chill Effect” that draws heat and moisture away from the skin. All brrr° products are independently lab tested and proven to keep you cooler than other brands.

The ADAY Super Swish Midi Dress is designed to be worn numerous ways, with snaps all the way down the front for a traditional dress or reversed for a rear opening and a belt to convert it to a wrap dress. It can also be worn open over a shirt and pants for a layered look. 

The ADAY Fresh Start Shorts are designed to sit higher on the thigh, and feature a hidden phone pocket and a subtle flattering elasticized waistband. 

ADAY is an innovator in design, sourcing and production to create minimalist wardrobes that maximize life. Pieces are designed as wardrobe staples that can be combined or layered for looks that have ultimate flexibility and ultimate comfort.


Just Chill With NoNetz brrr° Cooling Polo

Warm summer days are about to get a lot more tolerable with a new line of men’s polos from NoNetz.

NoNetz introduced a Men’s brrr° Cooling Polo Moisture Wicking Shirt in a variety of cheerful colors that are perfect for spring and summer, or light layering during transitional weather.

The polos are made with a blend of brrr° cooling nylon, polyester and a touch of spandex for ultimate comfort and stretch. The shirt features a three-button placket for a polished look that works in the office, at the beach, on the tennis court, on the golf links, while hanging out with friends for a night on the town.

brrr° uses natural cooling minerals, active wicking and rapid drying to instantly and continuously draw heat and moisture away from the skin all day long. Every brrr° fabric is independently lab tested and proven to keep you cooler than other brands.

NoNetz is an innovative casual lifestyle brand that started as a mother-and-son hobby that grew into a side hustle and then a bona fide growth stage business. They’re just as passionate about performance fabric technology, reducing ocean plastic and minimizing their carbon footprint as we are, and we’re excited to partner with them.

 


Player 2 Keeps You Cool On & Off the Links

Golf lifestyle apparel brand Player2 just debuted a line of cooling polos and vests made with brrr° cooling fabric to keep men cool on and off the links.

Player 2’s Sweet Baby Draw Polo is made with pique fabric and a classic design that looks great wherever life takes you — taking a swing at a third shot out of bunker, enjoying a cigar and a cold drink at the 19th hole, or walking on a sandy beach with your main squeeze or your family. 

The polos have a comfortable classic fit and a cotton/poly/nylon blend that features brrr° Triple Chill Effect cooling fabric technology that draws heat and moisture away from your skin. 

Player 2 also created a line of performance polos called the 3-Putt Polo, which has a subtle striped pattern. The performance polo features spandex for ultimate comfort and 4-way stretch.

When the weather is chilly and you need an extra layer for warmth, check out Player 2’s The Natural Bogey Vest made with brrr° fabric. The performance vest is wind resistant, water repellent and stretchy to move with you. 

Player 2 was founded with a vision to create advanced performance apparel that is both functional and stylish, and can be worn during sports events or for everyday life.

Player 2 was born when a foursome of longtime friends and golf buddies were teeing off and AJ hooked a ball far into some woods on the left — never to be seen again.

One of the guys dropped another ball onto the tee for AJ, who roped it 275 yards straight down the fairway.

AJ casually observed that “Player 2 always comes through.” 

The name for this instantly iconic line of active apparel stuck, and it captures the hope in every golfer’s mind that the next shot is going to be the perfect one. #dropanother


Reyn Spooner Creates New Hawaiian Print brrr° Polos

Casual lifestyle apparel brand, Reyn Spooner has introduced new Hawaiian print polos made with brrr° cooling fabric to keep men dry and comfortable all year round.

The polos are made with super soft brrr° polyester cooling fabric, which uses natural minerals, active wicking, and rapid drying to create a Triple Chill Effect® that instantly and continuously draws heat and moisture away from the skin. 

They feature a three-button placket and are generously cut with side vents for maximum comfort and fit, and they can be worn untucked or underneath sweaters and other layers.

Reyn Spooner dug through its archives to create vintage-inspired prints for the performance polos such as pineapples, geometric stylized hibiscus flowers and monstera leaves, Hawaiian mountain apples, a Tahiti pareo design, and a floral print of mini Melia flowers from the plumeria family.

We’re happy to work with Reyn Spooner to bring performance cooling fabric to their Aloha lifestyle apparel.


Reyn Spooner Introduces Hawaiian Dress & Henley Shirt for Women

Hawaiian lifestyle apparel brand, Reyn Spooner created new patterns and colors of its popular women’s Henley shirt and halter dress made with brrr° cooling fabric.

The Henley shirt features a small floral print of the Melia flower, which is a fragrant member of the plumeria family often used in lotions, oils, and other cosmetics and perfumes. The shirt features an open collar, V neckline, and half-placket. It’s cut with a relaxed fit and has four-way stretch for ultimate comfort, and makes a great base for layered looks.

Reyn Spooner also offers a maxi halter dress with the Melia floral print for an easy, breezy look that’s flattering and effortless. The dress has a tie string halter neck for complete adjustability, and a drawstring empire waist to get form and fit exactly right.

Both garments are made with buttery-soft brrr° polyester cooling fabric, which uses natural minerals, active wicking, and rapid drying to create a Triple Chill Effect® that lasts all day. Patented brrr° fabric instantly and continuously draws heat and moisture away from the skin, and it’s lab tested and proven to outperform other cooling fabrics.

We’re excited to work with Reyn Spooner to bring performance cooling fabric to their laid-back Aloha lifestyle apparel.