Bench Apparel Made With brrr° Can Keep You Cooler
We’re excited about the launch of a new line of men’s shorts, active t-shirt, sleeveless muscle shirt, and polo shirt by Bench that are made with brrr° cooling fabric.
The Bench active garments are made with brrr° poly and Elasthan for the perfect amount of stretch and freedom of movement, and come in a variety of colors.
The Bench Men’s Active brrr° Polo shirt is made with brrr° poly, has an embroidered logo, side vents, and a three-button placket for a polished look. The polo transitions well from work to home to the golf course — or anywhere in between.
brrr° combines natural cooling minerals, active wicking and rapid drying to create a “Triple Chill Effect” that instantly and continuously draws heat and moisture away from the skin.
Each brrr° fabric is independently tested by third-party labs, and is proven to keep you cooler.
Learn more about brrr° cooling fabric technology here.
Showcasing Our Cooling Fabrics at the Functional Fabric Fair
Our team enjoyed showing some of our advanced cooling fabrics recently at the Functional Fabric Fair in Portland.
In addition to a selection from our library of hundreds of fabrics, we also displayed some new monocomponent fabrics that have superior stretch, new brrr° Pro recycled fabrics, and lightweight fabrics.
Some brrr° fabrics were featured on The Loop, the virtual sourcing platform that connects international suppliers with product experts and buyers for major retailers.
brrr° combines the power of natural cooling minerals, active wicking, and rapid drying to create a "Triple Chill Effect" that instantly and continuously draws heat and moisture away from the skin. Each brrr° fabric is independently lab tested and proven to keep you cooler.
Recently brrr° introduced a new performance cooling yarn called brrr° Pro, which uses micro cooling minerals to amplify the cooling sensation, plus hyper wicking and performance drying. brrr° Pro is also available in recycled blends and EcoVero viscose fibers by Lenzing made from sustainable and responsibly sourced wood to minimize the environmental impact.
Since the company was founded in 2014 by former SPANX executive Mary-Cathryn Kolb, brrr° has since become a leading cooling ingredient brand favored by dozens of major retailers including Tom Brady’s Brady Brand, golf lifestyle and influencer brand Greyson, Adidas, Under Armour, Southern Tide, Vineyard Vines, and Pajamagram.
Tom Brady’s Cool Touch T-Shirt is Available at Dick’s Sporting Goods
We’re happy to see Brady Brand’s Cool Touch T-shirt made with brrr° cooling fabric available through national retail chain Dick’s Sporting Goods.
Retired NFL quarterback Tom Brady raves about the brrr° t-shirt, which he wears while working out in Tampa.
“I’ve been living in this thing recently, and it actually lowers your body temperature. Which I need here. It’s perfect for Tampa,” Brady said in a video posted to his Facebook page in 2022. “Listen, I put them to the test this past summer and it made all the difference.”
The Brady Brand Cool Touch T-shirt has a crew neck and is regular fit. It features side slits for increased mobility, under arm gussets, and reflective features to help keep you safe before sunup and after sundown.
Dick’s offers the performance t-shirt in three colors: bone, ink, and storm.
The Brady Brand Cool Touch T-shirt is sustainably made with 100% recycled brrr° polyester, which combines the powers of natural cooling minerals, active wicking, and rapid drying to draw heat and moisture away from the skin all day long.
brrr° cooling technology is embedded in the structure of the yarn so it lasts the lifetime of the garment and won’t fade or wash out. And every brrr° fabric is independently lab tested and proven to keep you cooler.
brrr° is proud to partner with Brady Brand and Dick’s to bring this innovative cooling fabric technology to the Cool Touch T-shirt line.
New Polos by Adidas Feature brrr° Cooling Technology
We’re excited about the debut of a new line of men’s and women’s polos by Adidas made with brrr° Triple Chill Effect cooling fabric that draws heat and moisture away from the skin for ultimate comfort.
Infused with brrr° natural cooling minerals, active wicking and rapid drying, the Adidas apparel features a blend of cotton and brrr° recycled polyester for a more sustainable option. The shirts provide superior UPF sun protection, and they are machine washable.
Featuring a two-button polo collar and split hem, the men’s Go-To Piqué Golf Polo from Adidas help you keep cool so you can focus on shaving strokes on the links. It’s available in blue dawn and navy.
The women’s Go-To Piqué Sleeveless Golf Polo Shirt has an elongated shirt hem so the shirt stays tucked when you swing or bend over to pick up your ball or place a marker. The one-button ribbed polo collar has a contrast stripe for a polished look, and a scoop hem, and side vents for greater freedom of movement. It’s available in navy and white.
Because the brrr° cooling technology is embedded in the structure of the yarn, it provides a permanent cooling sensation that won’t ever fade or wash out. And every brrr° fabric is independently lab tested and proven to keep you cooler.
brrr° is proud to partner with Adidas to bring its innovative cooling fabric technology to this new line of men’s and women’s polos.
When the heat is on, the Adidas golf polo shirts featuring brrr° Triple Chill Effect technology will help keep you more comfortable and confident so you can perform your best.
Southern Tide Keeps You Cool at Work & Play
Coastal lifestyle brand Southern Tide works hard to keep people comfortable and cool at work, on the golf course, hanging out with friends and everywhere in between.
Southern Tide has brrr° polos, shorts and sport shirts for men in new colors and patterns that ease their way into fall and the cooler winter months. And they're great for layering under sweaters and blazers.
Southern Tide’s brrr° Intercoastal Sport Shirt is a great choice for the office, working from home, holiday parties, weekend brunches, or wherever life takes you. The lightweight performance button down comes in a classic cut and is made with brrr° cooling quick-dry fabric, with eyelets under the arm for extra ventilation.
The Performance Short has an 8-inch inseam and a touch of stretch for complete comfort and freedom of movement.
The brrr°-eeze Performance Polo is available in fresh striped patterns with a 3-button placket and drop tail hem that can be worn tucked or untucked.
Southern Tide has been using brrr° patented cooling technology in its apparel for several years, and we enjoy partnering with a brand that is as passionate about technology and performance as we are.
brrr° combines natural cooling minerals, active wicking and rapid drying to instantly and continuously draw heat and moisture away from the skin.
Every brrr° product is independently lab tested and proven to outperform other brands.
ADAY Fall Capsule with brrr° Delivers Cool Comfort
ADAY has a new Stay Cool Capsule of wardrobe staples for women in rich fall colors like merlot that will keep your style fresh and cool throughout the year.
Each ADAY garment is designed to bring joy, flattering silhouettes and seasonless flexibility from mix-and-match colors and styles. There’s a reason Forbes called ADAY’s approach to fashion “ridiculously versatile.”
All ADAY items are sustainably made and machine washable, and repeatedly tested for function and comfort.
The new fall capsule by ADAY is made with brrr° Recycled cooling fabric, which is OEKO-TEX® and Global Recycle Standard certified. Recycled material helps divert post-consumer products from landfills and reduces our carbon footprint.
brrr° uses natural cooling minerals, active wicking and rapid drying to create a “Triple Chill Effect” that draws heat and moisture away from the skin.
All brrr° products are independently lab tested and proven to keep you cooler than other brands.
The fall capsule features:
- Twist + Chill Wrap Top
- Something Cool Button Down
- It’s a Swirl Wrap Skirt
- Under Wraps Pants
- Ice Pop Dress Pants
ADAY encourages women to become outfit repeaters by wearing fewer high-quality staple items over and over again, and embracing creative ways to mix and match pieces from different seasons and color lines.
Each new ADAY capsule is designed to complement and work with previous capsules for ultimate wardrobe flexibility.
ADAY is an innovator in design, sourcing and production to create minimalist wardrobes that maximize life. We’re proud to partner with ADAY to bring their vision for sustainably made long-lasting and low-impact garments to life.
Jack Wolfskin brrr° Shoes Are Effortlessly Cool
We’re excited to partner with European lifestyle brand Jack Wolfskin to bring brrr° cooling fabric technology to a new line of hiking shoes that are perfect for rugged terrain and any active lifestyle.
Jack Wolfskin Vojo 3 Vent Low M hiking shoes are lightweight and have plenty of ventilation for ultimate comfort, and the innovative insole mesh fiber is made with brrr° cooling fabric to draw heat and moisture away from the skin.
brrr° combines the powers of natural cooling minerals, active wicking and rapid drying to create a “Triple Chill Effect” that lasts all day. Every brrr° fabric is independently lab tested and proven to keep you cooler.
The shoes have an EVA midsole and PU insole to provide optimal cushioning with every step you take, while a sure grip rubber outsole provides maximum traction for safety.
Textile lace loops and a microsuede and textile upper bring polish and sophistication to the shoes, which look great with jeans or casual business wear. The shoes are available in several colors and a wide range of sizes.
Inspired by nature, Jack Wolfskin is a growing brand in Europe that specializes in hiking and outdoor apparel, biking, footwear, trekking packs, tents and camping gear, and outdoor equipment. Check out Jack Wolfskin’s online store here.
Shinesty brrr° Bras and Underwear Keep Women Cooler
Lifestyle underwear brand Shinesty is bringing brrr° cooling fabric technology to a new line of bras and underwear for women.
The Shinesty Blue Tropical ParadICE Cooling Bralette is comfortable and supportive, with an extra wide band under the cups to prevent folding or digging into the skin.
The ParadICE bras come in a cheerful Mahalo pattern with a matching thong, a cheeky bright orange color called The Big Cheese with a matching thong, and a light gray color called Storm Cloud with a matching thong.
The brrr° material is breathable and stretching, and is made with brrr° natural cooling minerals, active wicking and rapid drying that work together to create a “Triple Chill Effect” that instantly and continuously draws heat and moisture away from the skin.
Every brrr° fabric is independently tested by globally recognized labs to prove that it keeps you cooler.
And unlike other products that achieve a cooling sensation with sprays and coatings, brrr° cooling technology is embedded right into the structure of the yarn so it won’t ever fade or wash out.Check out Shinesty’s complete line of men and women’s underwear made with brrr° cooling fabric.
47 Brand + brrr° = Cool Lids
Elevate your lid game with a new hat from 47 Brand made with brrr° cooling technology that can help keep you cool, dry and more comfortable outdoors or indoors.
47 Brand uses brrr° cooling fabric, which combines the power of natural cooling minerals, active wicking and rapid drying to create a “Triple Chill Effect” that instantly and continuously draws heat and moisture away from your skin.
Made with brrr° nylon ripstop and outdoor mesh, the hats feature a structured crown, a curved visor, and an adjustable plastic snapback.
The front has an applique patch with high density print featuring teams such as the New York Yankees. New York Mets, Chicago Cubs, St. Louis Cardinals and other pro teams.
47 Brand’s new brrr° hat line is the perfect choice for any outdoor occasion, or bringing a chill vibe indoors.
Whether you’re at a Sunday barbeque, catching a baseball game, or taking swings at the golf course, you’ll stay comfortable, dry and refreshed with 47 Brand hats featuring brrr° cooling technology.
Check out the 47 Brand lineup made with brrr° cooling fabric here.
SportsTextiles.com: Imagining the Future of Cool
Textile innovator brrr° became a leader in cooling yarns and fabrics several years ago when the company introduced new technology that combines the power of natural cooling minerals, active wicking and rapid drying.
brrr° creates a “Triple Chill Effect” by instantly and continuously drawing heat and moisture away from the skin to keep you cooler and more comfortable all day long — whether you’re at the office, working from home, exercising, playing sports, or enjoying some leisure time with friends.
What sets brrr° apart is that its cooling technology is permanently embedded in the structure of the yarn itself. Unlike other brands that use sprays and coatings to achieve a cooling sensation, brrr° technology won’t ever fade or wash out over time.
Anchored in advanced scientific research and development, brrr° rigorously tests each fabric through globally recognized third party labs to verify its cooling properties and prove that its technology outperforms other brands.
Major retailers including Simms Fishing, Forloh, Greyson Clothiers, Landseer, Southern Tide, Vineyard Vines, ADAY, Kit + Ace, Shinesty, Pajamagram, Sheex and many others use brrr° cooling technology to make their apparel even better.
Building on its foundational cooling technology, and now offers a performance fabric called brrr° Pro that has a more intense cooling effect.
brrr° Pro harnesses the power of micro cooling technology to create the coolest polyester in the market, with enhanced cooling fibers that intensify the concentration of brrr° cooling minerals. brrr° Pro also amplifies moisture management for hyper wicking, while performance drying delivers a fresh and crisp experience.
Scientists at brrr° spent more than three years developing brrr° Pro, and they tested dozens of formulas before landing on their most advanced technology yet. Because it helps keep people cooler, drier, and more comfortable so they can perform their best at work and at play, brrr° Pro can also help reduce reliance on air conditioning and other energy sources — which is good for the planet.
The Atlanta-based company is also committed to sustainability, and offers numerous eco-friendly fabrics such as brrr° Recycled Poly and other blends of natural and synthetic yarns. While brrr° has enjoyed Global Recycled Standard (GRS) certification through its mill partners for many years, the company recently received direct GRS certification to assure customers that its products are being made in a sustainable way.
brrr° scientists continue to develop new advanced cooling products, with numerous research projects actively underway.
The company is also constantly innovating new woven and knit fabrics with interesting tactile and visual textures such as creative patterns and physical textures like jacquard.
brrr° offers a library of hundreds of fabrics to choose from, for ultimate flexibility and adaptability for a wide range of applications and uses: business attire, casual apparel, athletic apparel, athleisure, pajamas and intimates, bedding, furniture textiles and many other industries.
Learn more about brrr°, brrr° Pro and brrr° Recycled fabrics here, and you can browse their digital fabric library or view test results.
For more information, please contact brrr° at licensing@brrr.com.
