What a Terrific FFF Show in New York City!
Our team just wrapped up a successful trip to New York City for the Functional Fabric Fair summer show powered by Performance Days, which brings together thousands of apparel executives, product development leaders, designers, and manufacturers to explore the cutting-edge innovations in performance fabrics.
Held at the Javits Center in New York, this year's show focused on advanced performance textiles and other materials such as finishes, trims and accessories.
There was also a focus on sustainability, bio-degradable material, minimizing waste, recycling and re-using.
brrr° was one of the featured participants for performance cooling technology, and displayed hundreds of fabric samples from its vast library of cooling fabrics. We also showed several new headers that recently came out of our development lab in Taiwan.
Some of the most popular brrr° cooling fabrics we displayed, which were also featured on The Loop forum, included:
- brrr° vented print
- brrr° windowvent
- brrr° cooling + biowicking
- brrr° hemp performance
brrr° uses natural cooling minerals, active wicking, and rapid drying to create a "Triple Chill Effect" that instantly and continuously draws heat and moisture away from the skin.
We stand behind the science of our products, so every brrr° fabric is independently lab tested and proven to keep you cooler.
Major brands including Southern Tide, Vineyard Vines, BRADY Brand by NFL quarterback legend Tom Brady, Greyson, and many more use brrr° fabrics to elevate their apparel with performance cooling technology.
Southern Tide x Lilly Pulitzer x brrr° = The Coolest Collaboration
We absolutely love it when two brands we already work with come together to elevate each other’s offerings.
Southern Tide recently collaborated with Lilly Pulitzer to bring fresh design prints — as well as brrr° cooling fabric technology — to a new line of summer apparel.
Drawing inspiration from the South Carolina coast and iconic nature-inspired prints, Southern Tide and Lilly Pulitzer created a fresh new resort wear line for men that includes swim trunks, polo shirts, golf shorts, a short-sleeve button down shirt, and boxer shorts.
There’s also a youth line of swim trunks for father/son matching looks.
We’ve been working with Southern Tide for years to bring brrr° superior cooling comfort to their apparel, and Lilly Pulitzer has also used brrr° fabric in its apparel.
brrr° combines the power of natural cooling minerals, active wicking, and rapid drying to create a “Triple Chill Effect” that instantly and continuously draws heat and moisture away from the skin.
As a leader in cooling fabric innovation, we stand behind the science of brrr° technology. Every fabric we make is independently lab tested to show that it outperform other brands and is proven to keep you cooler.
Vineyard Vines Brings brrr° Cool Comfort to Boys Shirts
As kids get ready to head back to the classroom, Vineyard Vines is bringing brrr° cool comfort to a line of boys button down shirts that will help kids stay cooler and more comfortable so they can focus on their studies.
The Vineyard Vines Boys On-the-Go sport shirt is made with brrr° cooling nylon for a performance cotton/nylon blend that is soft to the touch while drawing heat and moisture away from the skin. The shirts have built-in stretch for freedom of movement in the classroom and on the playground, with a button sleeve placket, a one-button cuff and an embroidered whale on the chest for a polished look.
brrr° cooling fabric technology combines the powers of natural cooling minerals, active wicking, and rapid drying to instantly and continuously draw heat and moisture away from the skin to keep you cooler and more dry all day long. The brrr° "Triple Chill Effect" is independently lab tested and proven to outperform other brands.
For grown-up boys, Vineyard Vines offers an On-the-Go brrr° shirt collection for men in a wide range of solids, stripes, and gingham patterns.
We've been partnering with Vineyard Vines for several years to bring brrr° cooling comfort to their apparel, and we look forward to collaborating with them for years to come.
FORLOH Introduces New Outerdoor Wear Made With brrr°
Outdoor lifestyle brand FORLOH has brought back the popular SolAir Technical Hoodie made with brrr° cooling fabric, and introduced several new garments that feature our cooling technology.
The men's hoodie comes in several camouflage-inspired patterns as well as solids, and there is also a long-sleeve shirt with Insect Shield technology to repel harmful bugs.
The men's SolAir Lightweight Pants are a great choice for transitional weather, and for extra protection when the days are warm and the nights are cool. The pants are a warm weather workhorse made with brrr° Pro performance cooling fabric and they were specifically designed for hunting, hiking, camping, fishing, or any kind of travel. The knees are articulated for engineered mobility, and a gusseted crotch offers better freedom of movement. There is a secure pocket on the hip and another on the back. With fast-drying fabric and superior UPF protection, these pants help keep your legs safe from prolonged sun exposure.
For beach sports, surfing, or hanging out by the pool, FORLOH's SolAir Board Shorts can't be beat. They'll keep you cooler on hot days, and dry quickly when they get wet. There are two secure pockets with laser cut holes for drainage, a key attachment on the back pocket, a shape set-in hem with traditional drawstring, and a functional fly.
For women, FORLOH offers a SolAir Technical Hoodie in brrr° Pro fabric made in several solid colors and stylized camouflage. The hoodie has a coil zipper on the chest pocket, and an inner storm flap for ultimate weather protection. The shirt is abrasion resistant, elastic, lightweight and strong — it's sure to become a wardrobe stable, layering piece, and transitional piece for the bumper seasons.
FORLOH also offers the SolAir pants for women, with secure pockets on the hip and seat, articulated knees for better mobility, and a gusseted crotch to let you move freely.
brrr° and FORLOH are both forward thinking brands that believe in bringing the best technology to the clothes we wear while exploring all that life has to offer.
Tom Brady's BRADY Brand Launches New brrr° Apparel
Retired NFL quarterback Tom Brady's BRADY Brand apparel company has introduced several new garments made with brrr° cooling fabric.
The expansion comes after last year's successful debut of the BRADY Cool Touch T-Shirt, which Brady raved about after wearing it during the hot Tampa summers.
BRADY's new items include the Cool Touch Stripe Polo available in blue and gray, with a classic fit and a touch of stretch for ultimate comfort and ease of movement. The three-button placket and embroidered T bar on the sleeve add polish to the look.
Also new this year is the BRADY Cool Touch Golf Shorts with a technical design to balance four-way stretch and structure and a 9-inch inseam for effortless style. The shorts have hidden secure zipper storage to keep your valuables safe, plus side stash and back pockets for quick access.
There are also BRADY Cool Touch Golf Pants with similar stretch and structure, dual back pockets for maximum storage, and they repel rain for those inclement weather days.
BRADY brought back the ever popular Cool Touch Short Sleeve T-Shirt, and added a sleeveless version called the BRADY Cool Touch Tank for people who prefer ultimate movement.
We're excited to collaborate with BRADY again, and we look forward to many more years of partnering with this iconic brand.
Chill Summer Stylin' With Tommy Bahama
Relaxed lifestyle brand Tommy Bahama is bringing a chill summer vibe with a new line of polos made with brrr° cooling fabric.
The Tommy Bahama Desert Oasis IslandZone Polo is available in four solid colors, while the Palm Desert Pina Isle IslandZone Polo features a fun pineapple print against a sky blue background.
Both polos are also available in big & tall sizes, and they are machine washable and offer excellent UPF sun protection.
The polos are made with brrr° cooling technology, which combines natural cooling minerals, active wicking, and rapid drying to create a Triple Chill Effect that instantly and continuously draws heat and moisture away from the skin.
Every brrr° fabric is scientifically tested by independent labs to prove that it keeps you cooler.
From coffee hour to cocktail hour, the new Tommy Bahama brrr° collection will keep you comfortable all day long.
GearJunkie + Strafe Outerwear Giveaway Featuring brrr°
We love it when our customers' products are featured in giveaways by respected publications.
GearJunkie is always testing the latest and greatest in performance apparel, hiking gear, technology, and other equipment that supports active lifestyles, and we are delighted to see them partner with our customer Strafe Outerwear to give away a full hiking kit to two lucky winners.
The Trail to Summit kit is valued at over $1,000 and includes a jacket, insulator, jogger, shorts/skirt, tech tee, sun hoodie, and flannel — one kit for men, and another for women.
Several items in the kits are made with brrr° cooling performance fabric, which combines natural cooling minerals, active wicking, and rapid drying to help keep you cool and dry wherever life takes you.
brrr° cooling fabric technology instantly and continuously draws heat and moisture away from the skin, and it's permanently embedded into the structure of the yarn so it won't ever fade or wash out. Every brrr° fabric is independently tested by respected third party labs and is proven to keep you cooler.
Hawai'i Grocery Chain Foodland Celebrates 75th Anniversary with Kahala brrr° Uniforms
Hawaiian grocery story chain Foodland recently celebrated its 75th anniversary, and as part of the festivities the family-owned company introduced new uniforms by Kahala featuring native floral prints and brrr° cooling fabric.
The new Kahala uniforms were locally designed and feature retro leaves in three shades of green that were inspired by the native ulu plant, which was a food staple of native Hawaiians, with splashes of yellow and white outline accents.
Kahala chose to make the new uniforms with brrr° cooling fabric to help keep Foodland employees more comfortable and cool throughout their shift. brrr° uses natural cooling minerals, active wicking, and rapid drying to create a Triple Chill Effect that lasts all day.
"We were really excited about a new performance fabrication that we were working on for the Hawaii active lifestyle, and we knew that would be perfect for Foodland employees who are active in and out of the stores," Cassie Louie, a brand specialist with Kahala, told Hawaii News Now in an interview about the new uniforms.
"People are loving it. We're getting a lot of compliments on it," said Foodland employee Jojo.
Founded in 1948 by Irish immigrant Maurice J. "Sully" Sullivan with a vision of building a family-run company that put customers first and supported local communities, Foodland was the first modern grocery store in Hawai'i. Their first store in Honolulu was so popular on opening day that they had to lock the front doors and control the number of people who could enter so that the shopping experience wouldn't be overwhelming.
Today, Foodland has more than 30 stores and 3,400 employees. The company also owns Mahi`ai Table, a full-service restaurant inside a Foodland store; KAHALA MKT., which offers curated groceries and food experiences, grab-and-go meals, meal kits; and a full-service restaurant and bar called et al.
We're honored to partner with Kahala to support the Foodland employees who work hard to serve customers and bring fresh, nutritious food into homes across the communities they serve.
Southern Tide and brrr° Combat Summer Heat
New colors and patterns in the brrr° collection from Southern Tide will help you combat the oppressive summer heat and humidity.
The men’s collection includes the brrr°-eeze Shores Striped Performance Polo Shirt in a variety of stripes, brrr°-die 8 Inch Performance Short, button down brrr° Intercoastal Sport Shirt, and a new line of brrr°-illiant Performance apparel including a t-shirt, long-sleeve shirt and hoodie.
For ladies, Southern Tide brought back the ultra popular Kamryn brrr° Intercoastal dress that’s also available in a cheerful gingham print, and created a new sleeveless Kamryn brrr° Intercoastal Horizon Hues Dress in new prints such as pink chevron and blue chevron.
Southern Tide also introduced activewear for women, including the Cora brrr°-illiant Tie Back Tank top, Neeley brrr° Performance Short, and Linley brrr°-illiant Performance Hoodie.
brrr° technology features natural cooling minerals, active wicking, and rapid drying to create a “Triple Chill Effect” that instantly and continuously draws heat and moisture away from the skin.
Every brrr° fabric is independently lab tested by globally recognized third parties, and is proven to keep you cooler.
Southern Tide and brrr° are longtime partners in bringing performance cooling technology and comfort to stylish apparel that works as hard as you do.
Learn more at brrr.com.
Criquet Pullovers Feature brrr° Cooling Performance Technology
There’s a new line of men’s lightweight performance pullovers from Criquet featuring brrr° cooling technology, and they’re a perfect addition to your wardrobe for the transitional spring months when temperatures bounce around.
Criquet’s Feather Performance Pullover is their most lightweight pullover ever, and it’s made with 94% brrr° Nylon and 6% Spandex for ultimate stretch and freedom of movement.
brrr° combines natural cooling minerals, active wicking, and rapid drying to create a “Triple Chill Effect” that instantly and continuously draws heat and moisture away from the skin. Every brrr° fabric is independently lab tested by third parties, and proven to keep you cooler.
The Criquet quarter zip pullover also offers superior UPF 50+ sun protection, and it can be machine washed and tumbled dry on low heat settings. The pullover features the C Criquet logo on the chest, and was designed in Austin, Texas.
It’s available in Heather Blue and Heather Black, and is sure to become a wardrobe staple all year round.
