Stay Fit and Cool with the Greyson Guide Workout Shirt

Staying fit and taking care of your health and wellbeing are especially important right now, and we’re big fans of Guide Sport Tee by Greyson.

The Guide workout shirt is the newest addition to Greyson’s collection of pieces for active lifestyles. It combines the high performance of a workout shirt with the casual styling of an everyday wardrobe staple. We like the way it looks equally great while exercising, or paired with jeans for a casual vibe.

Made with a blend of 94% brrr° cooling nylon and 6% spandex, the Guide Sport Tee features a powerful mix of natural cooling minerals, active wicking and rapid drying technologies that work together to draw heat and moisture away from your skin.

That means it will help you feel better and have greater endurance while you’re exercising so you can perform your best.

With ultimate stretch and freedom of movement, the Guide Sport Tee offers superior comfort that lasts all day. It also has 50+ UPF protection to protect your skin from the sun’s harmful rays during outdoor activities.


Cool Comfort with Mizzen+Main Blazers

Men can feel fresh and confident in even the hottest summer months with performance fabric blazers by Mizzen+Main.

The sport coats feature linings made with brrr° cooling technology, which combines natural cooling minerals, active wicking, and rapid drying. brrr° instantly and continuously draws heat and moisture away from the skin for maximum comfort and superior breathability.

The Mizzen+Main blazers also have a two-way stretch with a touch of spandex to support an active lifestyle.

With a stylish notch lapel, two-button single breast, patch pockets, and double rear vents, the blazer has a modern trim fit that transitions easily from daytime to evening.


Comfortably Cool at Work & Play

cooling shirt

We adore the new line of performance button-downs and vented shirts by Mississippi-based casual lifestyle brand Genteal Apparel.

The new line of performance clothing features brrr° cooling technology, with natural cooling minerals, active wicking, and rapid drying.

brrr° fabric actively reduces skin temperature by drawing heat and moisture away from the skin, and it’s independently lab tested and proven to keep you cooler.

These Genteal shirts also have innovative stretch technology for ultimate comfort, and a built-in chamois cloth to clean and polish sunglasses.

With a variety of colors and styles in their performance casual dress shirts, Genteal offers an effortlessly cool look for both work and play.


Six effective ways to secure customer feedback feat. brrrº

Atlanta Business Chronicle Leadership Trust

Atlanta Business Chronicle Leadership Trust is an invite-only network of influential business leaders, executives and entrepreneurs in Atlanta.

A business performs best when leadership has insight into customers’ wants and experiences. Such insight can help guide service offerings, provide marketing copy and more. In theory, getting customer feedback is easier today than it ever has been — online surveys, review sites and multiple social media outlets offer tools for both businesses and consumers. However, persuading your customers to share their experiences can be challenging.

Below, six leaders from Atlanta Business Chronicle Leadership Trust share strategies about when and how businesses can approach their customers for feedback, as well as what they should do with the information they receive.

1. Have someone else solicit feedback.

Asking for candid feedback can be awkward, and a fear of offending or hurting feelings can make people reluctant to say what they really think. So have someone else do it. Ask a trusted person from your marketing or PR team, a consultant, an outside adviser, or even a board member to ask specific questions (for consistency), and make sure some of those questions are about what could be better. – Mary-Cathryn Kolbbrrrº

2. Show your commitment to customer care.

The entire customer journey experience — from a website visit to a phone call, email or in-person interaction — is paramount. Every touchpoint should be one that reinforces your business’s commitment to customer care. If this is done successfully, the customer will be more inclined to provide feedback without your needing to ask. – Don DoddsM16 Marketing

3. Always respond to all feedback.

I’d recommend making it a clear goal to seriously respond to all feedback (positive and negative) your customers give you. This way, you will get an active feedback loop with your customers. – Mats-Ola BydellOdgers Berndtson

4. Ask what you can do to improve.

We ask our clients to rate their satisfaction level at the end of each project. We ask them not only what they felt went well with the project but also what we could have done better. – Michele GrantBlock + Tackle

5. Start by building a strong bond.

We kick off every client relationship with a half-day offsite that encourages team bonding. Everyone working on the project, both on the agency’s side and the client’s side, attends with the goals of getting to know each other better and setting a foundation where trust can begin to build. We find that a trusting partner is more likely to openly share feedback. – Jeff HilimireDragon Army

6. Focus on encouraging referrals.

We always strive to perform the best we can, and we have an annual stewardship review with our clients to receive direct feedback. However, the best feedback we can receive is when a client refers us to someone new — it’s the best strategy for us to know if we are executing on our client service commitments and goals. – Neil MetzheiserLockton Companies, LLC


Look Polished on Video Conferences with the Greyson Omaha Polo

Many of us are spending more time than ever on video conferences with colleagues and customers as we work hard to stay connected and do business during the mandatory closures aimed at slowing the spread of coronavirus.

To look polished and put together for video meetings, we love the Omaha Polo by Greyson.

The Omaha Polo brings a modern silhouette to a traditional casual style. The three-button placket design and spread collar make it a great choice for work or play, and everything in between. 

The Omaha Polo is made with brrr° cooling performance fabric, and features natural cooling minerals, active wicking and rapid drying technologies that work together to instantly and continuously draw heat and moisture away from your skin. That means ultimate comfort all day long, from videoconference calls to breaks for a quick around your neighborhood to stretch your legs.

With UPF 50+ protection and a touch of spandex, the Omaha Polo supports active lifestyles and allows for maximum movement and stretch no matter how you’re spending the day.


cooling fabric

Sustainability and Value Article featuring brrrº

The textile industry turns to biomaterials and biomimetics for green alternatives.

by Glenna B. Musante

As the textile and outdoor gear communities look for ways to limit the use of petroleum products, apparel and gear brands, as well as ingredient manufacturers within the textile industry supply chain, are beginning to replace or augment plastics and polyester with biomaterials. Textile companies are also turning to biomimetic processes.

Jan Beringer, senior scientific expert with the Hohenstein Institute for Textile Innovation, said this growing trend in the textile industry is tied largely to sustainability. But that is not the only reason textile companies are turning to Mother Nature for materials and design inspiration. Some natural products and processes can enhance the performance value of a product.

Natural successes

Beringer, who was interviewed at the 2020 Winter Outdoor Retailer and Snow Show in Denver Colo., said companies across the textile sector are finding new ways to improve the degradation of synthetic textiles in the environment without sacrificing performance.

“The textile industry needs to make a greener product,” he said, while at the same time maintaining the performance characteristics consumers expect. “This has been a constant effort for the last one to five years.”

He named DuPont Sorona® as an example. DuPont describes Sorona in marketing materials as a textile “on the forefront of the shift from oil-based materials to bio-based ones.” Developed by the R&D labs at DuPont, Sorona is made, in part, with glucose. The manufacturing process involved begins with harvesting crops, then extracting glucose from those crops and adding microorganisms to the glucose to begin a fermentation process (similar to the production of alcohol). Fermentation replaces chemical synthesis, producing PDO (1,3-Propanediol). TPA (terephthalic acid) is added to the Bio-PDO, creating a molecular bond.

DuPont describes Sorona as a high-performance polymer with a variety of end-product applications. Sorona Revive Fabric, for example, can be used in applications with Spandex to add stretch in addition to recovery for apparel shape-retention. DuPont adds that 37 percent of the end polymer is made from annually renewable plant-based ingredients.

According to Beringer, a number of natural materials are being used by the textile industry to develop bio-based fabrics or fabric blends, including milk, corn starch, and algae (which uses CO2 from the atmosphere).

Enhanced performance

Formed in 2014, brrr° is a relatively new fabric technology that incorporates salts and natural minerals into the extrusion mix for a synthetic textile that has cooling properties. Mary Jane Credeur, speaking on behalf of brrr°, described this as a cooling technology integrated into a polyester or nylon blend. “The secret sauce,” she said, “is a master bend of salts and cooling minerals,” developed in 2014 by a team led by Mary-Cathryn Kolb, the former director of sales for SPANX®.

Basically, the salts and minerals are pulverized and then added to the polymer. The technology is a component of several high-end products including golf apparel from Greyson and women’s dresses from Southern Tide.

Breaking down degradation

Other companies are adding biomaterials to synthetics, such as polyester, to facilitate a process similar to biodegradation. That, however, is what Dr. Sonja Salmon, associate professor of textile engineering at NC State’s Wilson College of Textiles described as a “complicated space,” due to potential misunderstandings related to the various stages of a textile’s decomposition.

The first step, Salmon said, is deconstruction. This is where a textile product is taken apart. The next step is disintegration, which is where a textile is physically broken apart into smaller microscopic fragments. The last is degradation, which refers to a chemical conversion of a larger or more complex chemical structure into simpler chemical structures. A sub-group of degradation, she added, is biodegradation, where the remaining particles go through a chemical conversion into energy that can be consumed.

“When you eat something, you are biodegrading it,” she said, “and those layers are very important when we start talking about polyester or other acrylics.”

California state law, for example, has strict rules related to the use of the word “biodegradation” in connection with any polyester product. California law SB 567 prohibits any plastic product sold within the state to be labeled as “biodegradable,” “degradable,” or “decomposable,” or any form of those terms.

Sustainable synthetics

The makers of CiCLO® additive technology, a new fiber option in the textile industry supply chain, have taken that guideline to heart as they bring a new, more sustainable synthetic fiber technology to market. CiCLO chemistry is added to polymers during the extrusion process, which helps fabrics, such as polyester, break down in a way that’s similar to wool at the end of a product’s life cycle. According to materials from Parkdale Mills, which is marketing the new fiber to the textile industry, the additive technology accelerates the speed at which a synthetic fiber biodegrades in the ocean or a landfill.

CiCLO is a product of California-based Intrinsic Textiles Group LLC, which was formed to develop and commercialize sustainable, closed loop solutions for textiles. According to Cheryl Smyre, brand manager and director of advanced materials at Parkdale, apparel manufacturers can easily integrate the technology into their supply chain.

She adds that brands in the performance sector are looking for ways to manufacture apparel made from synthetic fibers less polluting, without losing the performance strengths of synthetics such as polyester and nylon.

“Extensive testing by reliable third-party laboratories over a number of years has proven that CiCLO technology is effective at reducing synthetic fiber accumulation in landfills and microfiber pollution in the oceans,” Smyre said. “At the same time, products made from CiCLO additive polyester can be washed and cared for just as you would any other polyester apparel item.”

She adds that CiCLO fibers and yarns can play a role in reducing the impact of textile waste in landfills and synthetic microfibers in the oceans generated by the high volumes of Personal Protective Equipment (PPE) that will be used as the world fights the COVID-19 pandemic.

Plant-based performance

Other companies in the outdoor apparel and gear sector that are using biomaterials to replace or supplement synthetics include NEMO Equipment and Reima USA Heiberg/Beringer. NEMO is a camping gear brand that sells sleeping bags and tents, among other products.

Currently NEMO is looking at milkweed as a biomimetic model for plant-based insulation.  Milkweed is an American wildflower that produces a fluffy material that has many of the same properties as down. The fluff attached to milkweed seeds is buoyant and very warm. In the past it’s been used to stuff mattresses and pillows, as well as line winter clothing and footwear. It was also used during WWII as the stuffing for life jackets.

Reima USA Heiberg/Beringer has introduced a winter jacket made from what they describe as a “heat-storing coffee bean shimmer fabric.” Reima is a leading premium performance wear brand for children. At Winter Outdoor Retailer they showcased a jacket made in part with ground coffee beans. Carbonized coffee bean particles are mixed in the polymer with polyester and add what Reima says is rapid heat storage and “a gorgeous sheen.”

Other companies that serve the outdoor industry are also looking for ways to replace plastics with biomaterials. Costa Sunglasses, based in Dayton Beach, Fla., manufactures a line of high-end sunglasses with frames made from bio-resins derived from castor bean oil, which has a smaller overall carbon footprint than plastic. The company says the frames are designed to be durable, lightweight, and hold shape under harsh conditions.

All of these developments, which are taking place in textile labs around the globe, reflect a trend on the rise, said Beringer. Most are driven by a desire to improve the sustainability quotient of the apparel and gear that brands are selling to the world. And those efforts are needed now more than ever.

Glenna B. Musante is a freelance writer who specializes in the textile industry. 

Find the article here: Advanced Textile Source


Keep Your Chill With New Shirts by Atlas Menswear

cooling dress shirtMen with an athletic physique often struggle to find dress shirts and other clothing that fits their muscular build, and apparel designer Atlas Menswear aims to change that.

Atlas is bringing strength to style with a new line of Competitor Series dress shirts that feature a super soft stretchy fabric that allows maximum movement and comfort.

Exclusively made with a muscle-fit design that refined over many months of measuring and fitting sessions with athletic men, the Competitor Series shirts accommodate strong upper body musculature with freedom of movement and breathability from the brrr° fabric.

The stylish shirts also feature a “Below-the-Belt” button that creates a clean line and polished look when the shirts are worn untucked.

We’re proud to work with Atlas to bring cooling performance technology to their Competitor Series line of shirts. brrr°’s natural cooling minerals, active wicking, and rapid drying technologies work together to create a “Triple Chill Effect” that instantly and continuously draws heat and moisture away from the skin. 

You can find the Atlas Menswear Competitor Series here.


What Women Want: Undergarments That Keep Them Cooler & More Comfortable

The women’s undergarments industry is going through radical changes, and much of it revolves around functionality and comfort.

Startup brands such as True & Co., ThirdLove and Shapermint are taking cues from direct-to-consumer retailers like Warby Parker and have launched growing businesses driven by internet and social media campaigns aimed at convincing women that their products are the perfect blend of comfort, functionality, and design.

One innovation is personalized fit quizzes that help women figure out what size to buy, and which products will support their unique body style the best. This is key because as many as 80% of women may be wearing the wrong size bra, in part because sizes can vary drastically from brand to brand, according to a survey by Victoria’s Secret. Most online-only brands offer free returns or exchanges for items that don’t fit.

Modern women prize functionality and comfort, and Millennials are drastically changing the bra buying landscape by shopping online more often than Gen X and Boomer women. Millennials are also more likely to wear sports bra styles, according to research by NPD Group.

Wireless bras, bralettes, racerback bras and bras inspired by athletic apparel are getting more sophisticated, with support technology come from performance fabrics and the structure of the garment so it doesn’t dig into the skin or chafe the way bras did for generations.

Designers and manufacturers of bras, underwear, shapewear, slip shorts and other undergarments are also using more stretchy, breathable materials that help keep women dry and more comfortable from dawn until bedtime.

These materials also make it possible for women with active lifestyles to wear the same bras and undergarments from the office to the gym, and most of the garments can be machine washed on gentle cycle with a simple mesh bag for easy maintenance.

We hope to see more retailers push even further by incorporating cooling fabric into their next generation of bras, underwear and other undergarments. brrr°’s patented technology uses a special blend of natural cooling minerals plus active wicking and rapid drying to create a “Triple Chill Effect” that won’t ever fade or wash out. brrr° fabrics are independently lab tested to prove the cooling properties, and they consistently outperform other brands.

Find out how brrr° cooling technology take undergarments to the next level. You can reach us here.


Say Goodbye to Sweaty Feet with Bigfoot Socks Featuring brrr°

cooling socksFeet have never been so lucky.

Bigfoot Sock Co. is using brrr° cooling technology in a new line of performance socks that draw heat and moisture away from the skin.

brrr° combines natural cooling minerals, active wicking, and rapid drying to create a “Triple Chill Effect” that helps keep your feet more comfortable all day long.

Bigfoot socks are available in numerous colors, and no-show and loafer styles for complete flexibility in your footwear game. 

You can find them here at Sock Harbor.


cooling dress

We Love Southern Tide’s Cooling Dresses 

Hello, ladies!cooling dress

Beat the heat this summer with this new line of casual dresses by Southern Tide featuring brrr° performance cooling technology.

The fabric has brrr° natural cooling minerals, plus active wicking and rapid drying technologies to instantly and continuously draw heat and moisture away from the skin. The brrr° “Triple Chill Effect” helps keep you comfortable and confident all day long.

Southern Tide’s Kamryn Intercoastal Shirt Dress is a casual performance popover that will help you feel fresh and breezy. The collar features a contrast gingham print lining, with cuffed short sleeves and a snap tab detail, and pockets for carrying essentials.

The Kamryn Intercoastal Gingham Shirt Dress has an easy pull-on design, bias-cut back placket and welt hand pockets for your phone and lipstick.

Both dresses are machine washable for low maintenance care no matter where life takes you.