brrr° CEO & Founder Kolb Joins ABC Leadership Trust


Congratulations to brrr° Founder & CEO Mary-Cathryn Kolb in being invited to join the Atlanta Business Chronicle’s Leadership Trust.

The Leadership Trust brings together business executives in major cities to share insights and advice with their peers.

Executives have discussed topics such as how to raise early-stage capital, how to find the best vendors for professional services such as legal and marketing, and how to navigate challenges that are common in a startup’s early years.

Kolb will be featured in virtual roundtables and articles in the coming months, and we’ll be sure to share them here and on our social channels. Kolb was named Small Business Person of the Year in 2018 by the Atlanta Business Chronicle, the leading business paper in metro Atlanta.


brrrº Member of ABC Leadership Trust


brrr° Expands Sales Team with Textile Veterans Kremidas & Henao

brrrº sales
Molly Kremidas
brrrº sales
Valentina Henao

We’re excited to add a pair of seasoned textile and apparel industry veterans to team brrr°.

Molly Kremidas and Valentina Henao bring half of a century of combined experience and knowledge to brrr°’s growing sales team.

Kremidas was formerly Director of Sales for North America for compostable packaging firm TIPA. Earlier in her career, she oversaw product innovation and marketing at Nilit and worked at the C9 collaboration between Target Corp. and Champion (now part of Hanes Brands Inc.).

Henao ran her own independent fabric consultancy for several years before joining brrr°, and earlier in her career, she worked at ITW Graphics Asia, Rethink Fabric, The Dow Chemical Company and The Moret Group. She began her career in sourcing at DuPont and INVISTA.

“Molly and Valentina bring incredible knowledge and relationships across the entire industry to brrr°, and we are so pleased to have them,” said Julie Brown, Vice President of Sales at brrr°.




Southern Tide Debuts brrr° Performance Collection in New Partnership

brrr° is excited to announce a major new partnership with Southern Tide, one of the largest coastal lifestyle brands.

Southern Tide is introducing a new line of cooling performance clothing for its Spring/Summer 2019 men’s collection.

The innovative line of apparel includes the men’s gulf short, polos and other sport shirts that will keep men dry, cool and comfortable on even the hottest days.

“Each season Southern Tide looks to provide its customers with the latest in style, fabrication and innovation,” said Southern Tide CEO Christopher Heyn. “brrr°’s pioneering innovation will better expand our performance wear offerings. We are excited to introduce this technology to our customers and expect big things from the partnership.”

brrr° creates a “Triple Chill Effect” by combining the powers of natural cooling minerals, active wicking and rapid drying to draw heat and moisture away from the skin.

The brrr° line will be available at Southern Tide signature stores and through wholesale partners beginning in late February, and it will also be showcased at

Additional Southern Tide clothing featuring brrr° will be available later this year.


Coral Coast Bermuda Shorts With brrr° Keep Men Cool & Comfortable

Coral Coast Clothing’s signature line of Bermuda shorts for men just got even more comfortable.

Bermuda Performance Shorts powered by brrr° 

The premium island lifestyle brand is launching a new line of men’s Bermuda Performance Shorts powered by brrr° cooling technology for Spring/Summer 2019.

The shorts were inspired by the birthplace of the popular Bermuda style, and offer laid back comfort that transitions flawlessly from work to play to sports to leisure time and everything in between.

“Style and comfort are central to everything we do, and adding brrr° performance cooling technology to our bestselling line of Bermuda Shorts will keep men dry, comfortable and confident all day long,” said Adam Petty, Co-founder and Creative Director of Coral Coast Clothing.

brrr° uses natural cooling minerals, active wicking and rapid drying to create a Triple Chill Effect that is instant and permanent. It draws heat and moisture away from the skin to keep people cool and comfortable all day long, and the cooling powers are independently lab tested and proven.

Coral Coast Clothing Bermuda Performance Shorts with brrr° cooling technology will be available at and at Coral Coast’s retail store near the waterfront in downtown Hamilton, Bermuda, beginning this spring.


Why Cooling Fabric Keeps You More Comfortable in the Winter Months

People often ask us why they should use brrr° cooling fabric in the winter.

The thing is, we still overheat and get sweaty even when it’s cold outside.c

When we exercise or sit in an overheated room at the office or crowd into a packed room for a social gathering, many of us get hot and clammy. 

Fabrics that could draw away the heat and moisture would help keep us more comfortable and refreshed.

brrr° technology combines natural cooling minerals, active wicking, and rapid drying to create a Triple Chill Effect that keeps you feeling fresh and confident all day long and all year long.

The cooling properties of our fabric are independently lab tested and verified, which means they are proven to keep you cooler.

Find out how brrr° cooling technology can make your fabric even better. You can reach out to us here.

Still looking for the perfect gift for him?

cooling jacket
Jos. A. Bank Sportcoat made with brrrº Cooling Technology

The man who has everything is hard to shop for. 

Give the gift of confidence and comfort with a new sportcoat, suit or dress shirt made with brrr° fabric that will keep him dry all year long.

The new 1905 Collection by Jos. A. Bank features modern patterns and a variety of colors that will make his holiday merry and bright.

The 1905 Collection combines form and function thanks to brrr°’s Triple Chill Effect technology that harnesses the power of natural cooling minerals, active wicking, and rapid drying.







cooling bedding

Sleep soundly with brrr° cooling sheets

Waking up in the middle of the night tangled in hot sweaty sheets is the worst. 

cooling bedding
Better quality sleep with brrr° Cooling Sheets

Night sweats, hot flashes and overheating disrupts our sleep cycles and can make us groggy and cranky the next day. 

Get better quality sleep with brrr° High Performance Cooling Sheets by Downlite.

These super soft knit sheets and pillowcases use natural cooling minerals to draw away heat, wick away moisture and dry faster to keep you comfortable and fresh until it’s time to rise and shine.

They’re machine washable, and the cooling sensation won’t ever fade or wash out because the brrr° Triple Chill Effect is part of the structure of the fabric.

cooling fabric

brrr°’s Apurba Banerjee Speaks at SYFA Conference About Advances in Cooling Fabric

cooling fabricbrrr° Chief Scientist Apurba Banerjee, PhD, is delivering a compelling presentation today about how synthetic fibers are revolutionizing cooling fabric.

Banerjee is featured as the second speaker at the fall conference in Charlotte, North Carolina. hosted by the Synthetic Yarn and Fabric Association (SYFA), a non-profit trade group that represents suppliers and manufacturers in the synthetic fiber industry.

In her talk titled “Chill Out,” Banerjee explores advances in synthetic fibers such as thermal regulation through nano structures and recycled polyester.

Banerjee also discusses some misinformation in the marketplace, with some products being labeled as “cooling” when in reality they only wick away moisture.

“The term cooling should be reserved for fabrics that actually draw away heat,” Banerjee says.

brrr° uses natural cooling minerals embedded right in the yarn combined with active wicking and rapid drying to create a Triple Chill Effect that is instant and permanent.


brrr in New York

brrr° Selected for ATDC NY Venture Showcase

brrrº CEO, Mary-Cathryn Kolb

brrr° Founder & CEO Mary-Cathryn Kolb is headed to New York City to be part of the ATDC NY Venture Showcase that connects up-and-coming entrepreneurs with dozens of institutional investors.

brrr° was one of just 14 companies chosen to join the road trip, which is being organized by the state of Georgia’s ATDC technology business incubator.

Participants will meet with dozens of venture capitalists and other institutional ventures at a private event hosted by Silicon Valley Bank at their office on Park Avenue in Manhattan’s Kips Bay neighborhood. Other sponsors include the Metro Atlanta Chamber of Commerce, Aprio, Morris Manning & Martin and DLA Piper.

“This is a terrific opportunity to get in front of New York institutional investors and share our strategy and vision with them,” said Mary-Cathryn Kolb, Founder and CEO of brrr°. Atlanta-based brrr° is in the midst of raising $3 million to $5 million in equity capital.


Cybrrrº Monday

Scouring the internet for sweet deals on Cyber Monday is hard work. Keep your cool with these terrific products that feature brrr° cooling technology.

We use cooling minerals, active wicking, and rapid drying to create a “Triple Chill Effect” that draws heat and moisture away from your skin. That means you’ll be more comfortable and confident as you do you.

These are a few gifts we’re putting on our Nice List.

New items featuring brrr° cooling technology will be available in the new year.