Can Cooling Clothing Help Your Golf Handicap?

Finishing a round of golf takes intense concentration, endurance, and grit — especially during the warm months when the relentless sun and humidity can make you a soggy mess at the end of the course.

cooling shirt
The Guide Sport Tee is the perfect blend of a high performing workout tee and a classic daily basic.

By the end of 18 holes, or even when you’re just playing 9, most golfers are drenched in sweat, overheated and completely exhausted.

What if your clothing could keep you cool, dry and comfortable? What if your clothes could help you focus on your game and improve your handicap?

We’re excited by this new line of Omaha golf polos and Guide sport workout shirts by Greyson that feature brrr° natural cooling minerals, active wicking, and rapid drying.

brrr° combines those technologies to create a “Triple Chill Effect” that instantly and continuously pulls away heat and moisture away from the skin. The superior cooling capabilities of brrr° fabrics are independently lab tested and verified to outperform other products on the market.

We like the way that all of Greyson’s apparel is carefully designed for a tailored, polished look that’s comfortable and casual enough to wear on the links and off. The Guide shirt also marks their foray into performance workout clothing and brings the comfort of cooling technology to active lifestyles.

Give up the bogeys and get more birdies with brrr° cooling performance clothing by Greyson. To learn more about integrating brrr° technology into your products, you can contact us here


cooling short

Love Your Tennis Game with NinetyEight6 Men’s Tennis Apparel Featuring brrr°

Love means everything when it comes to cool comfort on the court.

Tennis apparel maker NinetyEight6 introduced a new line of clothing featuring the cooling power of brrr° technology to help athletes stay cool, dry and comfortable so they can play their best.

The NinetyEight6 line has brrr°’s patented blend of natural cooling minerals, along with active wicking and rapid drying technologies that work together to create a Triple Chill Effect. brrr° instantly and continuously draws heat and moisture away from the skin, and is independently lab tested and proven to keep you cooler. cooling tennis

The design-forward line of tennis wear by NinetyEight6 also use body mapping technology that promotes sweat evaporation, and reflective colors that help reduce heat buildup. The polos, crew shirts, and shorts are designed to maximize freedom of movement, and they fall back into place after every stroke to help players stay focused and perform better on the court.

“Tennis is a uniquely challenging sport, and nobody can come in and take your place if you are overheated or just plain worn out,” said David Dougherty, Founder & CEO of NinetyEight6 and an avid tennis player. “We wanted to create a line of tennis apparel that was designed in every way to help you perform better, and brrr° will help keep players cool, comfortable and focused.”

Dougherty, the former CEO of call center operator Convergys Corp., founded NinetyEight6 with a mission to develop advanced cooling tennis apparel that gives players of all skill levels a distinct performance advantage on the court.

NinetyEight6 is also committed to investing in the next generation of players and has pledged to donate 10% of profits to community organizations and not-for-profits that help make tennis more accessible to young players. You can buy the new NinetyEight6 line of men’s tennis shirts and shorts featuring brrr° cooling technology here.


cooling fabrics

Sourcing Journal Recognizes ‘Next Level’ Cooling Performance From brrr°

As our climate gets hotter, is there a way to fool Mother Nature through technological advancements in textiles that can help keep us cooler?

Absolutely, says Arthur Friedman, a lead writer at influential trade publication Sourcing Journal.

Product developments by brrr° and others help make the apparel wearer – from outdoor enthusiasts to spectators – cooler or warmer while also improving their performance, Friedman wrote. Products that battle odor, moisture, and durability are also getting more attention.

The Sourcing Journal article recognized the way brrr°’s patented cooling technology combines natural minerals, active wicking, and rapid drying to create a trademarked “Triple Chill Effect” that instantly and continuously draws heat and moisture away from the body.

Friedman also noted that brrr° nylon and polyester fabrics consistently outperformed numerous other comparable products in independent laboratory tests that measured Qmax (cool to the touch), wicking and dry time.

“The patented process behind brrr° cooling technology has just been put to the test by independent labs that show it consistently outperforms other products available to consumers and can keep people cooler and more comfortable in everyday activities,” Friedman wrote.

These “next level” advancements are going to help people cope with a warmer climate, he said.

To learn more about how to integrate brrr° cooling technology into your product lines, you can reach us here.


Southern Tide + brrr° = Cool Customers

The company you keep says a lot about your brand and we’re delighted by our partnership with Southern Tide, the leader in coastal lifestyle clothing.

Southern Tide uses brrr°’s natural cooling minerals, active wicking, and rapid drying to create a “Triple Chill Effect” in a new line of clothing that helps keep people cooler and more comfortable all day long.

Earlier this year, Southern Tide launched a line of Intercoastal Performance dress shirts for men that Business Insider raved about, saying it was “perfect for the transition from the office to happy hour.”

Another popular item is the Southern Tide brrr° cotton/polyester Gulf shorts with a 10-inch seam and four-way stretch for ultimate comfort

Southern Tide also has a line of brrr° polo shirts with UPF 50+ sun protection that come in summer-ready colors such as pineapple and tidewater.

Since it was founded in 2006 by a then-college student who wanted to bring the polished, laid back coastal lifestyle look to the rest of the world, Southern Tide has since grown into a leading apparel brand with fans far beyond the Southern United States.

The company also offers women’s clothing and children’s apparel, as well as collegiate polos, hoodies and other garments.

Southern Tide has been so pleased with initial sales of the brrr° collection that they are adding brrr° cooling technology to several new product lines in 2020.

We’re proud of our partnership with Southern Tide, and how it brings two growing brands together to make superior products.

If you would like to learn more about what brrr° can do for you, please reach out to us here.

 


Business Insider: Southern Tide brrr° Shirts Are ‘Perfect’

Professional men face a dilemma when temperatures soar: wear something formal and be sweaty and uncomfortable, or go for casual comfort that doesn’t project a polished image.

The two shouldn’t be mutually exclusive.

Dress shirts are getting a promotion with a new line of Southern Tide Intercoastal Performance Shirts that feature brrr° natural cooling minerals, active wicking and rapid drying.

Those technologies work together to create a “Triple Chill Effect” that instantly and continuously draws heat and moisture away from the skin to keep men cooler, comfortable and more confident at work.

Southern Tide Men's Marsh Plaid Intercoastal Performance Shirt Light Green and White

Business Insider’s Danny Bakst recently ranked the Southern Tide brrr° shirts among the best tried-and-tested performance dress shirts that will help men beat the summer heat.

“I tested this shirt on one of the first warm days of the year, and beyond reducing sweat, the fabric really helped keep me cool throughout the day,” Bakst wrote. “The shirt is exceptionally stretchy, and is perfect for the transition from the office to happy hour.”

The Southern Tide shirts are a great choice for business casual settings, and they elevate Southern Tide’s reputation as a maturing brand that provides clothing for men that spans everything from weekend activities such as backyard barbecues to professional office settings, Bakst said.

Previously, men were resigned to several months of “yellow armpit stains, uncomfortably damp backs, and musty commutes,” Business Insider said. Now, performance cooling shirts marry functionality and comfort with a professional look.

“In the past, the only solution to this problem was having back-up undershirts hidden under your desk and a few spare deodorants in your file cabinet,” Bakst wrote. “But in a stroke of genius, many brands have utilized the fabrics and materials designed to wick away sweat in athletic gear and applied it to clothing more appropriate for a work setting.”

That pretty much nails it, Bakst. It’s exactly what we did with the Southern Tide Intercoastal Performance Shirts, as well as the polos and cotton/polyester blend weekend shorts.

Learn more about how brrr°’s Triple Chill Effect technology can improve the fabrics you wear at work and at play. You can reach us here.


Forbes Recognizes the Science of brrr° Cooling Technology

Cool doesn’t just happen by accident.

There is rigorous research and development, trial and error, and countless trips back to the drawing board in order to make the breakthroughs that lead to innovative new products.

After nailing some early wins, some companies get complacent. Not us.

At brrr°, we test and iterate. And then we test and iterate some more.

Innovation is central to everything we do, and retailers and manufacturers are counting on our claims of cooling fabrics to make their own brands stronger and create important differentiators at the point of sale with our cool-to-the-touch features.

Forbes writer Jeff Kart recognized our scientific rigor in a recent article: “Test data from an independent lab that shows brrr°'s technology can keep people cooler and more comfortable in everyday activities.”

 

Each year, we spend significant amounts of money on independent lab tests by globally respected testing companies to prove that the cooling, wicking and drying capabilities of our fabrics outperform other brands.

brrr° nylon is more than twice as cool feeling as other brands on the market. brrr° nylon received a Qmax score of 0.217, compared with 0.103 for another brand, according to independent tests by an internationally recognized testing facility conducted according to the FTTS-FA-019 standard.

 

 

brrr° nylon wicks away moisture in as little as 1 minute, compared with 8 minutes and 31 minutes for other brands.

It also dries faster than other brands — 7 minutes and 4 minutes quicker than two other competing products.

You can see the complete test results here, along with fabric descriptions and details on the tests that were performed.

Innovation is part of our DNA as a fast-growing innovator of cooling fabric, and it’s what propelled us to create our “Triple Chill Effect” technology.

We have patented methods for integrating natural cooling minerals, active wicking, and rapid drying to instantly and continuously draw heat and moisture away from the skin, and we’re working hard on next-generation products that will build upon the advances we’ve already made.

 

Let’s talk about how we can make your fabric lineup even better with the cooling powers of brrr°. You can reach us here.

 

 


Exploring the Future of Cool at the Functional Fabric Fair in NYC

Performance fabrics are making major advances with better wicking technology, more stretch and greater breathability to keep us comfortable as we go about our everyday lives.

We think fabrics should also do more to keep us cooler.

That’s why brrr° developed a patented blend of natural cooling minerals that are embedded right into the polymer matrix of the yarn. The minerals work together with active wicking and rapid drying technologies to create a “Triple Chill Effect."

brrr°’s cooling sensation is immediate and continuous, and unlike other fabrics that are sprayed or coated to create a cooling effect, brrr° technology is a permanent the yarn so it won’t ever fade or disappear with repeated washings.

Product development executives, textile scientists and retail buyers explored the wide variety of brrr° cooling fabrics that were showcased at the Functional Fabric Fair by Performance Days trade show in New York City on July 22 and 23.

brrr°’s library includes hundreds of woven and knit fabrics, and the technology can be integrated into virtually any existing fabric used by manufacturers and retailers.

The cooling, wicking and drying capabilities of brrr° consistently outperform other brands on the market, and each fabric is rigorously tested by globally recognized independent labs to prove its effectiveness. You can see test results here.

 

“Consumers expect more from their clothes and the fabrics they touch throughout the day,” said Julie Brown, Vice President of Sales at brrr°. “Drawing heat and moisture away from the skin will keep people cooler and more comfortable so they can feel their best.”

brrr° cooling fabric technology is already being used or will be featured in upcoming product launches by Southern Tide, GAP, Jos. A. Bank, Men’s Wearhouse, Mizzen+Main, Coral Coast Clothing, Greyson, GILLZ, The Gameheadwear and CAT apparel to name a few.

 

 

 

 

 

Let’s talk about how we can improve your fabrics with the cooling powers of brrr°. You can reach us here.


brrr cooling

Chilling Out With Georgia Trend Magazine

Cool has become hot. Really hot.

Major retailers such as Southern Tide, GAP, Greyson and Mizzen+Main are rushing to add cooling technology to their apparel lines, and they’re looking to Atlanta-based textile innovator brrr° for the answers, says Mary Ann DeMuth, an editor at Georgia Trend magazine.

“National brands are jumping at the chance to make their products chill out,” DeMuth wrote in the March 2019 article.

brrr° combines the powers of natural cooling minerals, active wicking and rapid drying to create a “Triple Chill Effect” that is immediate and continuous. By drawing heat and moisture away from the skin, brrr° helps keep people cooler and more comfortable as they go about their everyday lives.

brrr° Founder and CEO Mary-Cathryn Kolb was fortunate to be accepted in the launchpad2X program, an Atlanta-based community that fosters the growth of female entrepreneurs through mentoring and networking events, DeMuth observed.

Kolb also found support from Georgia Tech’s Advanced Technology Development Center incubator and the Venture Atlanta conference that connects investors with technology companies. Kolb was the opening presenter at the 2019 conference, after being featured in the Startup Showcase the previous year.

“Atlanta is a welcoming community for startups,” Kolb said in the Georgia Trend article. “I’ve had such pleasure to be able to grow with such like-minded people.”

Next up for brrr° are new product developments in cooling denim, cooling car seat materials and next-generation technologies that greatly enhance the cooling powers of brrr°.

Find out how you can make your fabrics better with brrr°. Reach out to us here.


Superior Cooling Capabilities of brrr° Fabrics Confirmed

Article by: Innovation in Textiles

New test data by independent global labs proves that brrr° cooling technology consistently outperforms other products available to consumers and can keep you cooler and more comfortable in everyday activities.

brrr°’s patented cooling technology combines natural minerals, active wicking and rapid drying to create a Triple Chill Effect that instantly and continuously draws heat and moisture away from the body, the company explains.

brrr° nylon and polyester fabrics outperformed numerous other comparable products in independent laboratory tests that measure Qmax (cool to the touch), wicking and dry time. For example, brrr° nylon has a Qmax score of 0.217, which is more than twice as cool as the 0.103 score of a competing brand. brrr° polyester dried 34% faster than another brand.

“These independent tests once again confirm brrr°’s superior capabilities in removing heat and moisture so people can feel comfortable and confident in whatever they do,” said Apurba Banerjee, Chief Scientist at brrr°, who oversaw the testing.

The testing was conducted in the first half of 2019 by an independent, internationally recognized testing facility in accordance with standards set forth by two globally recognized groups: the American Association of Textile Chemists and Colorists (AATCC) and the Committee for Conformity Assessment of Accreditation and Certification of Functional and Technical Textiles (FTTS).

brrr° spends a significant portion of its operating budget to validate and authenticate the cooling, wicking and drying properties of its fabrics. Because brrr°’s cooling technology is embedded in the structure of the yarn of the fabric, it won’t ever diminish over time with repeated washings, according to the manufacturer. Major retailers including Gillz, Southern Tide, CAT apparel, Bigfoot Sock, Mizzen+Main, Jos. A. Bank and Men’s Wearhouse use brrr° cooling performance technology.

See it on Innovation in Textiles Website Here


Say Goodbye to Hot, Sweaty Denim With brrr° Cooling Technology

When Levi Strauss and Jacob Davis patented their riveted denim work pants a century and a half ago, comfort wasn't exactly top of mind for the rugged garments that were designed for durability in harsh manual labor conditions such as mining.

Denim’s tightly packed yarns and rough fibers trapped heat and sweat, but that didn't matter very much as long as the metal rivets prevented the seams and stress points from tearing.

Fast forward 150 years and consumers can’t get enough denim — demand for skinny jeans, denim skirts, denim jackets and dozens of other products continues to grow faster than many other categories.

Denim has also become more common in the workplace. Coca-Cola’s James Quincey famously wore jeans to the office on his first day as CEO to send a subtle message to employees that it was a new era for the world’s largest soft drink company.

But it's time for denim to get an upgrade.

brrr° developed patented methods for integrating natural cooling minerals into a nylon and polyester sheath core that's surrounded by a layer of naturally-derived regenerated cellulosic fibers. It feels like cotton and creates a cooling sensation along with active wicking and rapid drying, while a touch of spandex provides stretch and comfort.

brrr° Chief Scientist Apurba Banerjee wrote about cooling denim innovation in this article published by the American Association of Textile Chemists and Colorists

She also discussed some important parameters that must be followed during manufacturing and production in order to optimize the cooling effects of brrr° technology. (Spoiler alert: hydrophobic silicone softeners inhibit wicking)

The results from independent lab tests are clear: brrr° denim feels 38% cooler to the touch than comparable traditional denim, it dries up to 47% faster and wicks 2.5 times better.

To find out more about how brrr° cooling denim works, or to learn about the hundreds of other cooling fabrics in our library, you can reach us here

To read on the AATCC website, click here.